Privacy Policy

Shelley Einfeld IP Pty Ltd ABN 51 601 764 39 of GPO Box 878, Sydney NSW 2001, Australia (“Shelley Einfeld IP”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy tells you about our collection of personal information and how we store, use and disclose that information when you use our website at www.einfeldip.com.au. This website is owned by Shelley Einfeld IP and may be accessed in Australia and overseas.

Shelley Einfeld IP will protect your personal information in accordance with any applicable laws. For example, if you are in Australia, the collection, use and disclosure of your personal information is governed by the Privacy Act 1988(Cth) including the Australian Privacy Principles. Similarly, the General Data Protection Regulation (“GDPR”) applies if you are in a country that is a member of the European Union. In other countries there may be federal and/or state laws which will apply. For data protection purposes, Shelley Einfeld IP is the controller and, unless otherwise noted, is also the processor of data.

Consent

When you visit our website or obtain our services, you give your consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy.

You can withdraw your consent at any time by contacting Shelley Einfeld IP by email at info@einfeldip.com.au.

What personal information we collect

Personal information is information that can be used to identify you and might include your name; street address, mailing address and email address; telephone number; date of birth; financial information such as your credit card number and billing address; profession, occupation or job title; and your or your organisation’s reference details relating to the services we provide to you.

Sensitive information: We will not generally ask for sensitive information such as details of your racial or ethnic origin, political affiliations, religious beliefs, health information, tax file numbers or criminal convictions unless we have your consent, we need it to provide you with professional advice or the information is necessary to stop a serious threat to life, health or safety. By giving us any of this information, you agree that you have consented to providing that information to us.

Employees and contractors: for current and potential employees, contractors and people on work experience, we may collect additional personal information. This information might include personal CVs, references, financial details (bank account, superannuation account, tax file number), health information and emergency contact details. We may also conduct background checks, including of criminal records, before offering you a position with Shelley Einfeld IP.

How we collect information

We collect personal information when you (or persons authorised by you):

meet with us, either face to face or online;
use our website;
offer to provide us with services or products;
communicate with us in any way; or
give us your email address, for example, when you email us.

We try and collect personal information directly from the relevant person. However, if this is not practicable, we may collect personal information from third parties or publicly available information. If you give us personal information about another person, you must ensure you have the right to disclose that information to us.

Personal information automatically collected

When you access our website, other kinds of information may be collected automatically. This includes the website that referred you to us, your IP address, browser type and language, and access times. We may also collect navigational information, including information about the pages you view, the links you click, and other actions taken in connection with the website. We may combine your visit and navigational information with personal information that you provide.

We use "cookies" to enable you to sign in to our services and to help personalise your online experience. A cookie is a small text file that is placed on your hard drive. Cookies contain information, including personal information that can later be read by a web server in the domain that issued the cookie to you. The information that cookies collect includes the date and time of your visit, your registration information, and your navigational and purchase history. Cookies offer you many conveniences. They allow us to identify registered users when they return to use our Services so that they can retrieve previous image search results. Cookies also save you time by eliminating the need to repeatedly enter the same information.

In some cases, our third-party service providers may use cookies on our website or when you access our mobile app. We have no access to or control over these cookies. This Privacy Policy covers the use of cookies by Shelley Einfeld IP only and does not cover the use of cookies by third parties.

You have the ability to accept or refuse cookies. Most browsers automatically accept cookies, but you can usually modify your browser setting to refuse cookies. If you choose to refuse cookies, you may not be able to sign in or use other interactive features of our website and services that depend on cookies.

Use of Your Information

We use the personal information you have given us for a number of purposes including:

● establishing your identity;

● managing your relationship with us;

● improving our provision of services;

● effectively communicating with you;

● operating and improving our website;

● providing professional legal advice and services in relation to intellectual property and other areas of law;

● sending news items that might be of interest to you; and

● performing research and analysis aimed at improving our services.

We may also use or disclose your personal information where you have consented to the use or disclosure, either expressly or by implication.

Sharing of Your Information

We do not sell, rent or trade your personal information to or with any third parties.

We may share your information with external service providers who perform services on our behalf. For example, we may engage other companies to provide trade mark and other legal advice and assist with matters on your behalf in their jurisdiction, handle the processing of payments, to provide data storage, to host websites, to assist in direct marketing, to conduct audits and to handle debt collection. Those companies will be permitted to obtain only the personal information they need to provide the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. We will take all reasonable steps to make sure they comply with the same privacy principles that govern our collection of your personal information.

Some of these service providers may be overseas and the service providers will be subject to the privacy laws in their jurisdiction.

While we do our best to make sure that overseas service providers to whom we give your personal information will comply with the same privacy principles as us we cannot guarantee it. By giving us your personal information, you consent to the disclosure of personal information to overseas service providers who may not comply.

We may disclose your personal information if you give us your consent, we are required to do so by law, or in the good-faith belief that such action is reasonably necessary to comply with legal process, respond to claims, or protect the rights, property or safety of our company, employees, clients, or the public.

Where your information is stored

Personal information that we collect, or that is collected by our third-party service providers, may be stored and processed in Australia or overseas. We take reasonable steps to protect personal information no matter what country it is stored in. However, information collected may be retained, and may be stored, processed, accessed, and used in jurisdictions whose privacy laws may be different and less protective than those of in Australia. By using our services or giving us the personal information requested, you consent to any such transfer, processing and storage of personal information outside of Australia.

If you are in the EU: Shelley Einfeld IP and some of our external service providers may not be in the country where you submitted your personal information. As a result, your personal information may be transferred to countries that have different levels of data protection laws to where you are. Where local data regulations require it, we have put in place security measures for the export of personal information from its country of origin. and made arrangements with those receiving your personal information, that they will put security measures in place and that your personal information is processed in accordance with EU data protection laws.

Security of your personal information

The security of your personal information is important to us. No method of transmission over the Internet, or method of electronic storage, is 100% secure or error free. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security and any transmission of personal information is at your own risk. We are not liable for misuse or loss of, or unauthorised access to, your personal information where the security of the information is not within our control. Consequently, you give us your personal information at your own risk.

In the event of a data breach involving a loss of, unauthorised access to or misuse of your personal information, we will report such breach to you and any relevant authority as required by law.

Your rights in relation to your personal information

You have, subject to certain exceptions allowed for by law, the right to access your personal information. If you would like to get access to, review or correct any of your personal information, please email us at info@einfeldip.com.au.

We can provide you with a copy of personal information held on our current records at no charge. However, we will not be obliged to provide you with a copy or give you access to your personal information if by doing so we would reveal personal or sensitive information about another person.

If the GDPR (or other similar regulations) applies to the collection, disclosure or use of your personal information, then you are (among other things) also entitled to:

receive transparent information regarding the processing of your personal information;
access your personal information, including the right to obtain free of charge a copy of the personal information undergoing processing in a commonly available electronic format;
rectification of incorrect personal information and completion of incomplete personal information;
erasure of your personal information, including the “right to be forgotten”;
restrict the processing of your personal information;
your personal information being portable and accessible upon request;
object to the processing of your personal information; and
if you have consented to the processing of your personal information, you have the right to withdraw that consent.

If you wish to exercise any of the above rights, our contact information is at the end of this Privacy Policy.

If we have disclosed your personal information to a third party, in accordance with this Privacy Policy, we will take reasonable steps to notify the third party of the updated information.

Retention of your personal information

We will generally only keep your information for as long as is necessary for the purposes for which you provided it to us. This means that we will keep your personal information for as long as we are providing services to you.

We may keep your personal information for a longer period in order to comply with our legal obligations.

Personal information that is de-identified, is no longer considered to be personal information for the purpose of privacy legislation. If your personal information is de-identified, we may retain it for a period of time that extends beyond the period during which we are providing you with goods or services or are required to keep the information in order to comply with legal obligations.

Links

We may link to websites, including those of our third-party service providers and social media accounts. Our website may contain social media features such as Facebook “Like” buttons. These features may collect information about your device’s IP address, set cookies or link you to a social media account where you may post personal information. The websites of our third-party providers and social media accounts may have different privacy policies and practices from those disclosed here. We assume no responsibility for the policies or practices of such websites and encourage you to become acquainted with them prior to use.

Complaints

If you have questions, complaints or concerns regarding this Privacy Policy, please contact us by writing to us at: info@einfeldip.com.au.

We treat all complaints about a breach of the privacy laws applicable to you seriously. Someone from Shelley Einfeld IP will investigate your complaint and respond to you within a reasonable time. If you are not satisfied with our response, you have the right, depending on the jurisdiction, to make a complaint to the applicable regulator. In Australia, the applicable regulator is the Office of the Australian Information Commissioner. In the European Union, the applicable regulator will be the local regulator in your jurisdiction in Europe.

Changes to This Privacy Policy

We reserve the right to change the terms of this Privacy Policy at any time and we encourage you to review this policy whenever you visit our website. Any changes will take effective when the updated Privacy Policy becomes available on our website. Your continued use of our website, giving us instructions or receiving our services will show that you have read and provided your consent to the relevant matters in the Privacy Policy.

Contact Information

You can contact Shelley Einfeld IP by:

email: info@einfeldip.com.au; or
telephone: +61 (0)2 9130 4623 or +61 (0)414 809 004.

Last update: 9 July 2025